Behind the Campaign: Pre-Fall 2023

Behind the Campaign: Pre-Fall 2023

To highlight Pre-Fall ‘23, Merlette collaborated with Spanish filmmaker Carlota Guerrero to explore the garments and their construction, both on and off the body.

Svenska and Jules

Collection 15 features a color palette inspired by desert landscapes, intricate handworked details and new feminine silhouettes to create a modern and wearable collection.

Skane, Bonnier, Lynnton, Lasse

With creative direction by Roxane Danset, the campaign was created on location in Barcelona Spain to feature rhythmic sequences and performative tableaux to emphasize the garments’ color, movement and texture.

Skane Dress

“The colors, textures, and prints of the collection made me want to approach this shoot in ways evocative of 1970s performance art.” - Roxane Danset

 The evocative film created by Nicolas Feriche Pomés imagines the dress, a hallmark of Merlette design, as an eternal object, following its journey in time.

"I was inspired by the faces of Praxedes, Kiala and Hajar. I imagined a dance of the three in the Mediterranean." - Carlota Guerrero

Syden Dress

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