Celebrating 10 Years of Merlette in Tribeca
On Thursday, October 15, we marked ten years of Merlette New York with Caffè Merlette, an intimate evening at our Tribeca flagship on Jay Street. For one night, the store took on the ease of an Italian caffè at the hour of aperitivo, a place to linger, to talk, and to be among friends.
The room gathered those who have shaped Merlette over the past decade: longtime supporters, familiar faces, and new friends, moving between conversation and the clothes on the rails as DJ Bellatrix played Italian disco on vinyl into the night. Among the guests were Lynn Yaeger, Nadia Gohar, Isolde Brielmaher, Sarah Clary, Harling Ross, Renata Quaglia, and Kerry Pieri.
It felt fitting to celebrate in the space that has come to hold so much of who we are, and in a way that reflects the brand itself: quiet, considered, and centered on the people around it.
A decade on, we are reminded that a brand is shaped not only by what it makes, but by those who choose to gather around it. To everyone who joined us on Thursday, and to all who have been part of these ten years, thank you. We look forward to what comes next.
Photography by Christopher Petrus