INSIDE THE PRE FALL ‘24 CAMPAIGN

INSIDE THE PRE FALL ‘24 CAMPAIGN

The modern world is so hectic, so non-stop, that the ultimate act of resistance is to rest. Finding comfort in still moments, high above the frenetic streets of New York City — that is how filmmaker and photographer Carlota Guerrero captured our Pre-Fall ‘24 muse, Jemima Kirke. 

The accomplished actress and artist brought her signature effortless style to the shoot, collaborating closely with creative director Roxane Danset. A luxurious suite at the Lotte Palace Hotel became the backdrop for exploring relaxation, ease and the intersection where comfort meets cool. 

The centerpiece of the shoot was a custom-made “duvet gown,” inspired by the iconic Merlette SOLIMAN dress, with a staggering 800-inch sweep. The collection plays with the brand’s signature volume as well as hand-crafted details, like smocking and eyelet. 

Inspired by the idea of a woman who is confident, self-assured and unapologetically herself, Jemima epitomizes the brand’s direction for the season. Discover Pre-Fall ‘24 now.

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